Privacy Policy

Effective date: 17 January 2019


We at YEYU (“YEYU”, “we”, “us” or “our”) know you care about how your personal information is used and shared - and we take your privacy seriously. This privacy policy (“Privacy Policy”) sets out how Hope Sports Company Limited, Unit E, 14/F., Golden Sun Centre, 59-67 Bonham Strand West, Sheung Wan, Hong Kong, or any affiliated company ("YEYU" or "we") covers our treatment of personally identifiable information ("Personal Information") that we gather when you use or otherwise engage with YEYU and our “YEYU Service” such as YEYU Mobile Application, YEYU WeChat Mini Program (collectively, the “Service”, the “App”, or the “Application”). It describes what types of personally identifiable information we collect, how we use that information, and who we share that information with. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information as set forth below.


If required in respect to any specific use or processing of your Information by YEYU, we will obtain your consent prior to such use or processing. On these occasions, we will provide you with any additional notice or information to the extent the same is not covered in this Mobile Policy.


1) Collection of Information 

2) Usage of Information 

3) Sharing of Information 

4) Protection of Information 

5) Removing or Modifying Your Information

6) Tools for Collection of Information 

7) Questions and Feedback


1) Collection of Information 

We collect Information that you give us permission to access, such as your:

  • name, birth date and gender

  • email and physical address

  • telephone number

  • social media information and profile

  • location (GPS) information

  • activity and performance information

We may automatically collect other Information, such as your:

  • device ID and information

  • IP address, browser type and language, and system type

  • cookie information and information on software for accessing certain features

  • access times and referring website URLs

  • information about your purchases

  • information about your interactions with our services and products

We also collect Information from public sources, third parties and your other interactions with YEYU.


2) Usage of Information 

We use the Information we collect to:

  • enable you to use our products and services and their various features. 

  • customize and personalize our products and services to enhance your user experience. 

  • operate, improve, and maintain our products and services. 

  • analyze how our products and services are used. 

  • enhance, improve and further develop the Service (such as, creating new features or functions, refining the user experience, increasing Service technical performance, etc.)

  • send you messages about our products, services, events and for other promotional purposes, provided you have given us any necessary consent.  

  • communicate with you about your purchases and account information. 

  • help personalize the Service experience for you (such as, remembering your information so you will not have to enter it each time you use the Service)

  • we may use any information obtained about you via the App to personalize your YEYU site experience and to allow YEYU to deliver the type of content and product offerings in which you are generally most likely to be interested in learning about. 


3) Sharing of Information 

We neither rent nor sell your Personal Information in personally identifiable form to anyone. However, we may share your Personal Information with third parties as described in this section:


Information we share:

  • We may share your Information with other Hope Sports Company Limited companies and affiliates (the “YEYU Family”), including linking Information collected through your usage of the App with Information you have provided to other members of the YEYU Family.

  • We may disclose your Information to third party service providers to conduct our business, such as credit card processing, shipping, data management, email distribution, sms, research and analysis, promotions management and administering certain services and features.

  • We may share your personal information with third parties with your consent (for example, if you consent to us posting to a third party account on your behalf – such as to your Facebook wall).

  • We may disclose specific Information upon governmental (or regulatory or other equivalent body) request or court order if we consider this to be required by law; to enforce our policies or to protect others; to prevent illegal, unlawful or unauthorized use of our services or violations of our terms; to defend ourselves against claims; or to assist in fraud protection.


Information you share:

  • When you join or use certain services, you may be asked to agree to publicly share basic Information, such as your username, city location, profile picture, and other Information.

  • In order to participate in certain App features, you may have to adjust your privacy settings and share more Information. 

  • You may also choose to share your activity from our services on other platforms. Please read the privacy policies of those platforms, because your YEYU activity published on those platforms will no longer be governed by this Mobile Policy.


Business Transfers:

We may choose to buy or sell the assets of YEYU. In these types of transactions, user information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.


4) Protection of Information 

We use a variety of standard security measures, including encryption and authentication tools. When you place orders or access Information, we offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases.

Although YEYU will take all reasonable steps to protect your Information, as with all other online service providers.


Laws and Regulations:

We may also retain your Personal Information to the extent required to comply with (or we deem it reasonable in light of) any laws or regulations.


The Location of Your Personal Information:

While your Personal Information is in our possession, it will be primarily stored at hosting facilities located in the PRC. These facilities are either operated by YEYU or our third party providers. By using the Service you are consenting to have your Personal Information stored, transferred and processed in the PRC.


5) Removing or Modifying Your Information 

To view the choices you have to access (and, in certain circumstances, rectify, block, erase or destroy) your Information and control promotional communications, please contact us at to have your information modified and deleted.


6) Tools for Collection of Information 

We receive and record Information stored by your device and within our products and services by using various tools for the collection of Information. If you turn off certain tools for the collection of Information, you may not be able to access certain features. We also work with other companies who use tracking tools to serve ads on our behalf.

The major tools for used for the collection of Information are cookies (small data files which are 'set' on your mobile device). When you use the App, the following cookies may be set on your device to help collect Information:

  • YEYU Cookie: this cookie remembers certain Information about you, such as your preferences and previous location, to help YEYU make your use of the App more efficient.

  • Analytic Cookie: this cookie collects Information on how users use the App. We use the Information to compile reports and to help us improve the site. The cookie collects Information in an anonymous form.

  • Other Cookies: from time to time we may set other cookies on your mobile device, in order to collect Information as described by this Mobile Policy.


Changes to this Privacy Policy:

This Privacy Policy was last changed on the date set forth at the top of the policy. We’re constantly trying to improve the Service, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on, by sending you an email, and/or by some other means. In addition, we will also edit the date at the top of this policy to reflect the date of the changes. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Service, and you are still responsible for reading and understanding them. If you use the Service after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected.


Information from Underaged:

We do not knowingly collect or solicit personal information from anyone under the age of 18. If you are under 18, please do not attempt to register for the Service or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 18, we will delete that information as quickly as possible. If you believe that an underaged of under 18 may have provided us personal information, please contact us at


7) Questions and Feedback

For questions or concerns, please contact